The knowledge that most businesses depend on repeat sales is the basis of:
A. traditional personal selling
B. direct marketing
C. all trade promotions
D. relationship selling
E. product-oriented selling
Answer: D
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An important element of online retailing is the absence of a selection facility similar to a brick-and-mortar store.
Answer the following statement true (T) or false (F)
Market analysis addresses all of the following factors EXCEPT ____________
a. overall level of demand b. trend of demand c. government regulations d. geographic location of demand e. market analysis addresses all of the above factors
A report appendix must include all items referred to but not displayed in the report body
Indicate whether the statement is true or false
If the given time series has no trend and no seasonality, which of the following is the most appropriate forecasting model to determine the forecast of the time series?
A) the single moving average model B) the seasonal additive model C) the double exponential smoothing model D) the Holt-Winters additive model