A useful audience survey is

a. detailed and professional.
b. short and confidential.
c. complex and fair.
d. detailed and confidential.
e. professional and public.


b

Communication & Mass Media

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The purpose of the ________ interview is to uncover information about potential employees and

to use that information to hire a new employee. A) employment B) business C) problem-solving D) informational

Communication & Mass Media

The audience was very excited that Don was coming to speak

to them about self-defense since he was a local expert on the subject. This is an example of __________ ethos. a. terminal b. derived c. demonstrated d. initial

Communication & Mass Media

Choose the research term that describes the degree to which multiple items invoke the same response from the participant.

A. Internal reliability B. Reliability C. Face validity D. Internal validity

Communication & Mass Media

Behaviors that groups develop by agreement or over time as acceptable ways for doing things (e.g., dress styles, formality of communication) are:

A) Norms B) Roles C) Systems D) Interdependency E) None of these choices

Communication & Mass Media