Which type of contest or sweepstakes has grown in usage during the past decade?
A) scanner delivered
B) newspaper and magazine
C) television through infomercials
D) Internet and social media
D
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Abbel Inc., a manufacturing company, believes that pay is an investment that can generate returns in attracting, retaining, and motivating a high-quality workforce. In this case, which statement is true about Abbel Inc.?
A. It is a customer-friendly firm. B. It gives the least importance to profits. C. It considers its employees as resources. D. It helps employees find higher-paying jobs. E. It tries to keep its labor costs minimal.
Explain the difference between appreciative and empathic listening and provide an example of each.
What will be an ideal response?
A good positioning statement should help marketers
A) find the best distribution channels for their products. B) conduct effective interviews of new sales personnel. C) understand what consumers think and will learn about their products. D) determine which department public relations reports to in an organization. E) avoid using promotion to sell their products.
What is one thing an entrepreneur must do with regard to competition?
a. Simply forget the competitors and do his/her own thing b. Assume there is no competition c. Anticipate and plan for competitive response d. None of the above