The importance of mobile marketing in IMC is decreasing

Indicate whether the statement is true or false.


Answer: FALSE

Communication & Mass Media

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Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

A. employee advocacy program B. brand ambassador program C. social care program D. influencer program

Communication & Mass Media

Movie censorship codes changed forever:

a. with the creation of 3-D movies. b. with the release of Man With the Golden Arm, a film about drug addiction. c. with spectaculars like The Sound of Music. d. when the Screen Writers Guild began in 1938.

Communication & Mass Media

The Independent Sector is a coalition of organizations that work to strengthen America's nonprofit organizations

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not part of Monroe’s Motivated Sequence?

Communication & Mass Media