The first stage in development of a retail strategy should be to determine the retailer's _____
a. most appropriate target market
b. short-run objectives
c. long-run objectives
d. type of business and orientation of the firm
d
You might also like to view...
In a marketing plan, the market segments section surveys an organization's competition
Indicate whether the statement is true or false
A lathe is set to cut bars of steel into lengths of 6 centimeters. The lathe is considered to be in perfect adjustment if the average length of the bars it cuts is 6 centimeters. A sample of 121 bars is selected randomly and measured. It is determined that the average length of the bars in the sample is 6.08 centimeters with a standard deviation of 0.44 centimeters
a. Formulate the hypotheses to determine whether or not the lathe is in perfect adjustment. b. Compute the test statistic. c. Using the p-value approach, what is your conclusion? Let ? = .05.
Answer the following statements true (T) or false (F)
1) An advantage of the weighted moving average technique is that recent demand periods can be given more importance than older demand periods. 2) The exponential smoothing forecasting technique is a form of weighted moving average. 3) The double exponential smoothing technique requires the use of two smoothing constants. 4) The Mean Absolute Deviation (MAD) is equal to the square root of the Mean Squared Error (MSE). 5) A smoothing constant of 0.2 will cause the exponential smoothing forecasting technique to react more quickly to a sudden change in historical demand as compared to using a smoothing constant value of 0.7.
Which of the following is NOT an example of an industry?
A. the landscaping industry B. the computer industry C. the government industry D. the television programming industry E. the automobile industry