Eli Lilly has agreed to let a South African company manufacture several of Eli Lilly's diabetes drugs and pay Eli Lilly a fee to distribute the drugs with a different brand name in South Africa. Eli Lilly is engaging in   

A. licensing.
B. franchising.
C. countertrading.
D. a strategic alliance.
E. a greenfield venture.


A. licensing.

In licensing, a company allows a foreign company to pay it a fee to make or distribute the first company's product or service.

Business

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