Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
A) Attention, interest, desire, and action
B) Attraction, innovation, determination, and activity
C) Appeal, input, develop, and attune
D) Access, incite, determine, and activate
A
You might also like to view...
Hours of employee training is an example of an objective measure
Indicate whether the statement is true or false
The big risk of employing an outsourcing strategy is
A. hollowing out a firm's own capabilities and losing touch with activities and expertise that contribute fundamentally to the firm's competitiveness and market success. B. increasing the firm's risk exposure to both supply chain management failures and shifts in the composition of the industry value chain. C. putting the company in the position of being a late mover instead of an early mover. D. hurting a company's R&D capability. E. causing the company to become partially integrated instead of being fully integrated.
Preferred stockholders are given the right to vote for the board of directors of the corporation.
Answer the following statement true (T) or false (F)
Stanley Milgram's experiments on obedience found that a society that valued independent thinking and free will showed more defiance than a conservative society.
Answer the following statement true (T) or false (F)