Mandy purchased a business law book and used it during her business law class. She later loaned the book to Steven, and then to Christen. Another student accused her of copyright violation and threatened to report her to the book publisher and also to her school's ethics board. Did Mandy violate the copyright laws?
a. Yes.
b. No, because her loans would be covered by the fair use doctrine.
c. No, because her loans would be covered under the first sale doctrine.
d. No, because her loans would be covered under the equivalency doctrine
c
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Answer the following statement true (T) or false (F)
Carlos ordered an aluminum storm door for $249.99. Before it was delivered, the same store from which he ordered the door ran an ad in the paper for the same storm door at $179.99. Carlos calls the store and demands the advertised price. If the store agrees:
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Heinz is a leading global food manufacturer. It manufactures and markets Farleys (baby food), Jack Daniel's Sauces, and Weight Watcher's Foods (diet/slimming meals and supplements). The use of these brand names instead of the Heinz name is an example of a(n) _____ branding strategy.
A. individual B. synergistic C. umbrella D. family E. piggyback