Explain the concept of integrated marketing communications (IMC)
What will be an ideal response?
IMC calls for recognizing all touchpoints where the customer may encounter the company and its brands. While implementing IMC, the company's goal should be to deliver a consistent and positive message at each contact. Integrated marketing communications ties together all of the company's messages and images. Its television and print ads have the same brand message, look, and feel as its e-mail and personal selling communications. And its PR materials project the same image as its Web site, online social networks, or mobile marketing efforts.
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Talia, who is not a Urban Bank customer, attempts to cash a check drawn on the bank. The check is considered dishonored if Urban Bank A) refuses to pay it
B) charges a fee to cash it. C) asks Talia for reasonable identification. D) asks Talia to sign a receipt for the payment on the check.
Fresh Dairy, Inc, is the offeror and Gelato Ice Cream Company is the offeree under a unilateral sales contract in which Hector's Helado Corporation is also interested. Gelato is not notified of Fresh Dairy's performance within a rea-son-able time. Gelato A) may treat the offer as having lapsed
B) must assume that Fresh Dairy has started to perform. C) must contact Fresh Dairy. D) must notify Hector's.
Miller's preferred stock is selling at $54 on the market and pays an annual dividend of $4.20 per share
a. What is the expected rate of return on the stock? b. If an investor's required rate of return is 9%, what is the value of the stock to that investor? c. Considering the investor's required rate of return, does this stock seem to be a desirable investment?
Abe is involved in an automobile accident and is injured. While he is unconscious, the police call an ambulance which takes him to a hospital. Abe is treated at the hospital and released a day later. The hospital sends him a bill for $2,400, which Abe refuses to pay, claiming it is too high and he never consented to the treatment because he was unconscious. Abe:
A) has entered into a unilateral contract with the hospital and therefore will have to pay the bill. B) has a quasi-contractual agreement with the hospital. C) has entered into an implied in fact contract with the hospital. D) and the hospital have entered into a bilateral contract, the terms of which require that he pay the bill.