Read each of the following passages and then respond to the questions that follow. Choose the letter
(1) Advertisers flocked to major Internet sites when they first were established. (2) They expected quick returns as consumer use of the Internet skyrocketed. Advertisers primarily used banner advertising, which meant their advertising messages scrolled across a Web site or appeared in a box on the site. (3) Internet sites also tried pop-up advertisements, which meant an ad popped up either behind a Web site screen when someone left the site or on top of the Web site home page when someone first visited. A (4) Advertisers quickly learned, however, that no matter how they packaged the message, advertising on the Internet site didn’t necessarily bring increased sales for their products.(5) What advertisers call the clickthrough rate (the rate at which someone who sees an advertising message on an Internet site actually clicks through to learn more) is less than 1 percent. (6) This is a very disappointing return, especially because Web site advertising can be expensive. (7) By 2010, Internet ad spending reached nearly $26 billion . (8) Advertisers today are still trying to figure out the magic formula to reach consumers on the Internet, and they’re willing to spend a lot of money to try to find out what works. (9) Ford, BMW, Coca- Cola and Absolut Vodka created “advertainments” on their Web sites—short movies (2 to 11 minutes) featuring lots of action and familiar movie stars. (10) Many marketers are using viral marketing to try to reach younger audiences. (11) Viral marketing means creating an online message that is so entertaining or interesting that consumers pass it along through social networking sites, such as Facebook and My Space, and by e-mail links. (12) The message becomes an online “virus” that promotes a product without the expense of a paid commercial. (13)These new approaches are meant to make Internet advertisements seem less like advertisements—further blurring the line between information, entertainment, and advertising.
The main point of this passage can be paraphrased as follows:
a. Advertisers are still trying to figure out what the magic formula is to success on the
Internet, and they are trying different approaches.
b. Advertising on the Internet is easy and always has been profitable.
c. There is only one type of effective way to advertise on the Internet.
d. Advertising on the Internet is a total waste of one’s money.
a. Advertisers are still trying to figure out what the magic formula is to success on the
Internet, and they are trying different approaches.
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An effective approach to test anxiety is to
a. answer difficult questions first. b. take exams on an empty stomach. c. become familiar with the testing location. d. avoid practice tests and make-up exams.
Als Folge des wenigen Schlafs wurde sie krank.
a. Weil sie krank war, konnte sie nicht schlafen. b. Wenn sie nicht mehr schläft, wird sie krank. c. Weil sie zu wenig geschlafen hatte, wurde sie krank.
Which of the following statements is least accurate?
a) Support paragraphs must never be longer than 300 words. b) A well-placed short paragraph can highlight a key point. c) Short paragraphs are particularly useful for documents read on a computer screen. d) Too many short paragraphs can make a document appear unorganized. e) Long paragraphs can be tiring.
"For instance" signals that the writer is about to
a) start a new paragraph. b) explain a reason. c) give an example. d) quote an expert.