Case Study Krusteaz--According to the Krusteaz Case Study, when Krusteaz users posted their recipes on social media sites such as Facebook and Twitter, what PESO channel were they using ?

a. Owned Media
b. Paid Media
c. Earned Media
d. Shared media


d. Shared media

Communication & Mass Media

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A type of relational game in which the goal is to punish the other person ends in which type

of result? A. Compromise B. Equitable win-lose C. Win-lose D. Lose-lose

Communication & Mass Media

Name all nine parts of The Communication Process

What will be an ideal response?

Communication & Mass Media

When Ellen watches films, she interprets the insights the film provides about contemporary culture. She is also able to detect poor editing techniques. Ellen is demonstrating a:

a. low level of media literacy. b. medium level of media literacy. c. high level of media literacy. d. no media literacy.

Communication & Mass Media

In field recording, the recommended way to ensure a proper boost in level when loudness falls below the desired VU reading is to use automatic gain control

a. true b. false

Communication & Mass Media