A ________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into

a basis for marketing action.
A) marketing metric
B) marketing channel system
C) marketing decision support system
D) marketing research system
E) database management system


C

Business

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Operating systems are usually developed with the aid of _____, such as assembly languages or C.

A. 4GL programming languages B. low-level programming languages C. high-level programming languages D. OOP programming languages

Business

Cumulative preferred stock carries the right to be paid both current and all prior periods' unpaid dividends before any dividends are paid to common shareholders.

Answer the following statement true (T) or false (F)

Business

Sentiment classification usually covers all the following issues EXCEPT

A) classes of sentiment (e.g., positive versus negative). B) range of polarity (e.g., star ratings for hotels and for restaurants). C) range in strength of opinion. D) biometric identification of the consumer expressing the sentiment.

Business

As we increase the cutoff value, _______ error will decrease. And_________error will rise

a. Class 0, Class 1 b. Class 1, Class 0 c. error, accuracy d. false, true

Business