Five general criteria are often used to select target segments. They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment; and ________.
A. potential of a marketing action to reach a segment
B. difference of needs of buyers among segments
C. potential for increased profit
D. compatibility with the organization's objectives and resources
E. similarity of needs of potential buyers within a segment
Answer: D
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