When marketers use the S.A.V.E. approach, the focus would likely be which of the following?
a. a greater focus on solutions and providing information
b. cost reduction
c. a need for an updated, technology-oriented approach to marketing
d. an emphasis on place, price, and promotion
a. a greater focus on solutions and providing information
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Which term refers to giving some customers promotional allowances and support while not making other customers aware of such opportunities?
A. selective discounting B. price discrimination C. customer discrimination D. functional discounting E. exclusive dealing
Conservatism emphasizes the early recognition of losses and delayed recognition of gains
Indicate whether the statement is true or false
Firms that have water pollution permits must monitor their own performance and file what are called:
a. emission level reports b. effluent monitoring reports c. effluent control reports d. effluent emission reports e. none of the other choices
A salesman who uses his car extensively finds that his gasoline bills average $125.32 per month with a standard deviation of $49.51 . The probability that his bill will be less than $50 a month or more than $150 for a single month is:
a. 0.4357. b. 0.1915. c. 0.6272. d. 0.3728. e. 0.6915.