Car Bar allows its customer to rent a car at $10 per day on weekdays, at $15 per day on weekends, and at $20 per day exclusively during the holiday season. This pricing strategy helps the company match the supply and demand for its cars
This is an example of _____.
a. operations-oriented pricing
b. revenue-oriented pricing
c. patronage-oriented pricing
d. quality-oriented pricing
ANSWER: a
This is an example of operations-oriented pricing. Operations-oriented pricing seeks to match supply and demand by varying prices. For example, matching hotel demand to the number of available rooms can be achieved by raising prices at peak times and decreasing them during slow times.
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