Which of the following is not one of the reasons why the use of sales promotion has increased dramatically in recent years?
A. Declining brand loyalty has fostered an environment in which sales promotions aimed at persuading customers to switch brands are more effective.
B. Growing concerns about value have made customers more responsive to promotional offers, especially price discounts and point-of-purchase displays.
C. Retailers have gained more power in the supply chain and are demanding stronger promotional efforts from manufacturers to boost retail profits.
D. Wholesalers have gained more power in the supply chain and are demanding stronger promotional efforts from manufacturers to boost retail profits.
E. A stronger emphasis on improving short-term performance results calls for greater use of sales promotion methods that yield quick (although perhaps short-lived) sales increases.
Answer: D
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a. Loss, Rhim Corporation Investment 12,000 Investment in Rhim Corporation 12,000 b. Loss, Rhim Corporation Investment 12,000 Loss, Rhim Corporation Investment 12,000 c. Investment in Rhim Corporation 30,000 Cash 30,000 d. Investment in Rhim Corporation 12,000 Cash 12,000
When a project has a positive net present value, it has a profitability index:
A. greater than zero. B. greater than one. C. less than zero. D. less than one.
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a. 0.75 b. 0.89 c. 0.08 d. 0.98
The First Amendment prohibits state regulation of false advertising
Indicate whether the statement is true or false