Describe the three benefits that strong brands provide to consumers

What will be an ideal response?


A strong brand can save consumers time during the shopping process, as consumers develop established perspectives on strong brands and can easily re-purchase a brand that has performed as expected in the past. A strong brand can also project the message the consumer wants to receive, such as projecting security, convenience, quality, or something else that reinforces the ability of a product or service to meet consumer needs. Finally, a strong brand gives consumers the opportunity to project style and personal preferences through their consumption choices.

Business

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Narek and Milena have decided to donate 100 peanut butter and jelly sandwiches to feed the hungry. After only making 25 sandwiches the first hour, they decided to look at the way they were making the sandwich. Milena thought they should switch from each person completing an entire sandwich themselves to an assembly line. This proved to speed up the sandwich making. Which type of innovation does this scenario exemplify?

a. Product b. Exploitative c. Process d. Exploratory

Business

The following balance sheet information is provided for Patton Company:Assets Year 2  Year 1 Cash$4,000 $2,000 Accounts receivable 15,000  12,000 Inventory$35,000 $38,000 Assuming Year 2 cost of goods sold is $730,000, what are the company's average days to sell inventory? (Use 365 days in a year. Do not round intermediate calculations.)

A. 18.25 days B. 19 days C. 20.86 days D. 17.5 days

Business

Which of the following statements is true of the Employee Free Choice Act regarding unions and employees?

A. It makes card-check recognition of a union by the management voluntary. B. It was passed by Congress in 1999. C. It permits union leaders to solicit fellow employees to sign authorization cards during working time. D. It proposes to bypass a secret-ballot election.

Business

There are certain rights and duties that exist based on the landlord and tenant relationship. They generally exist even if not provided for in the lease. Which of the following is (or are) an implied right or duty even if not stated in the lease?

a. The landlord makes an implied warranty of habitability. b. The tenant agrees to request permission before allowing any over night guests to stay in the apartment. c. The landlord agrees to not raise the rent without demonstrating that rent increases are necessity because the landlord has increased expenses. d. all of the above

Business