The location of impulse items in high customer traffic areas illustrates a _____ product grouping
a. storability
b. market segment
c. functional
d. purchase motivation
d
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The most common elements in the typical expatriate compensation package include:
A. base salary, benefits, free housing, and free education for the expatriate's children. B. base salary, benefits, allowances, incentives, and taxes. C. base salary, benefits, free travel, free housing, and taxes. D. base salary, bonuses, stock options, and free housing.
Which of the following demographic trends has significant implications to global marketers?
A. the lack of savings of elderly populations in developed countries B. the size of the markets in India and China C. the tripling of the population of consumers under 40 years old D. the declining populations in Latin American countries E. the decreasing interest in entrepreneurship in developing countries
According to Hofstede’s Model of National Culture, cultures high on________ value heroes and material rewards.
A. assertiveness B. power-distance C. individualism D. collectivism E. nurturing
A “team” is more than an organizational group, in that a team is composed of ______.
A. members who are interdependent B. members who are experienced facilitators C. members who meet face-to-face D. members who are independent