The brand must demonstrate ________, for it to function as a true point-of-difference
A) clear superiority on an attribute or benefit
B) clear profitability to the company
C) clear similarity to the attributes of other brands
D) technological advances for an attribute or benefit
E) exploitation of competitors' weakness
A
You might also like to view...
Which of the following organizational patterns is best when discussing a relatively complicated problem, especially if the audience is largely unfamiliar with the facts or is likely to be hostile to the message?
A. problem-solving pattern B. the state-the-case-and-prove-it C. the psychological progressive D. the sociological pattern
A obvious problem with post audits is that the assumptions driving the original analysis may often be invalidated by changes in the actual operating environment
Indicate whether the statement is true or false
Which of the following are the dimensions of feasibility?
A. planning, process, technical, and schedule feasibility B. cost, schedule, technical, and organizational feasibility C. operational, strategic, technical, and tactical feasibility D. technical, process, procedural, and operational feasibility E. schedule, process, technical, and competitive feasibility
Indicate how each event affects the elements of financial statements. Use the following letters to record your answer in the box shown below each element. You do not need to enter amounts.(Note that "No Effect" means that the event does not effect that element of the financial statements or that the event causes an increase in that element is offset by a decrease in that same element.)Increase = IDecrease = DNo Effect = NANorth Co. issued a note to purchase a building.AssetsLiabilitiesEquityRevenuesExpensesNet IncomeStmt of Cash Flows???????
What will be an ideal response?