Psychographic data typically are
A) easier to quantify than demographics, but of limited importance.
B) computer algorithms that can tell whether consumers lie on market surveys.
C) collected regularly by the U.S. Census bureau.
D) more complex than demographics and open to more interpretation.
E) the basis of demographic data.
D
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A. The marketing department. B. The sales department. C. The accounting department. D. Top management. E. The budget committee.
Restoration, Inc, contracts to repair a crack in a supporting beam for Stagecraft Theater for $10,000. If Restoration does not per¬form, Stagecraft must pay
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