Answer the following statement(s) true (T) or false (F)
1. Puffery involves using superlatives about yourproduct.
2. Lifestyle claims must be substantiated.
3. Substantiation means you can't prove what you claim in your advertisement.
4. You can copyright a product.
5. Making a true statement about aperson is known as libel.
1. True
2. False
3. False
4. True
5. False
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Explain how Frederick Taylor's Theory of Scientific Management applies to the Chapter 2 case study about Creamy Creations. Which tenets of the theory apply? How are those tenets utilized by the Creamy Creations?
What will be an ideal response?
The Brookhaven National Laboratory was careful in how it announced a scientific discovery because ________
A) it didn't want to be accused of trying to manipulate the congressional budget process B) the target audience probably wouldn't understand its significance C) it was concerned about a loss of federal funding D) A and B E) A and C
When you mention that you are a Certified Public Accountant in your speech on taxes, you are attempting to bolster your credibility on the dimension of
A. competence. B. trustworthiness. C. concern. D. None of these answers are correct. E. All of these answers are correct.
Calling someone “darling” to indicate intimacy is an example of _____
a. the content meaning of a message b. the relationship meaning of a message c. a nonverbal message d. a personal narrative