You are debating how to spend your advertising dollars--newspaper, radio, or television advertisements. The debate centers on different
a) sources.
b) messages.
c) channels.
d) audiences.
C
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Suppose a mental patient's family sues a state hospital for failing to provide minimal treatment. What court decision would the family's lawyer probably cite?
a. Rogers v. Okin (1979) b. United States v. Hinckley (1982) c. Wyatt v. Stickney (1972) d. Tarasoff v. Board of Regents of the University of California (1976)
Young adults deprived of a night's sleep show deficits on ____ tasks
a. verbal b. sensory c. memory d. motor
A salesperson for vitamins gives out a medical journal article that discusses the research on a particular vitamin's benefits. The salesperson is using the __________ route to persuade customers to buy his product
a. peripheral c. primary b. secondary d. central
Rational Emotive Therapy classifies as a/an _______ approach
a. humanistic b. behavioral c. cognitive d. psychoanalytic