Ruby, a recent fashion design school graduate, has received praise for her clothing designs from her peers and friends on social networking sites; this has inspired her to set up a store where she can design and sell apparel. After experiencing some success with sales, she recruits two employees to handle customers at the store. However, she handles other day-to-day affairs herself, while continuing to design clothes. Which of the following is likely to be a pitfall of this organizational structure established by Ruby?
A. People are highly unlikely to buy clothes from a store run by a fashion design student.
B. Hiring more employees will result in loss of intellectual property.
C. The online admiration of her designs will not translate into sales.
D. Once the firm starts growing and attracting more customers she is likely to feel overloaded.
Answer: D
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