The elaboration likelihood model of persuasion (Petty & Cacioppo, 1986) proposes that message recipients will centrally process a communication when they
A) are motivated to attend to it and have the ability to do so.
B) have heard the message repeatedly and have thoroughly learned it.
C) are convinced that an expert supports the message.
D) associate the message with obtaining a reward or avoiding a punishment.
Answer: A
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