List and elaborate on the critical elements marketers need to include in their connector lists
What will be an ideal response?
Connector lists help marketers to formulate their pitch and follow-up. These lists should contain two parts: the first part concentrates of information about the connector organizations and the second part focuses on the people in those organizations. Each part allows marketers to quickly determine which connects will be appropriate for a specific campaign. The first part includes the name of the connector organization (for example, the media organization), connector type (the type of channel), connector subject, geographic area and audience demographics. The list should also contain data about the reach of the medium - the number of persons or households exposed to a particular advertising medium during a specific span of time, expressed as a percentage of the total target market. Further, the list should include information about frequency - the number of times members of a media outlet's target audience is exposed to the media vehicle within a specific period of time, typically expressed as an average frequency (average number of exposures over time) or as a frequency distribution (the quantity of repeated audience exposures). Connector lists should also note the vehicle's rank in the market, the lead time (how far in advance marketers must submit a story to ensure timely coverage), address, Web site URL, and additional notes and observations. Finally, each list should include accurate information on each media contact, such as name, address, e-mail and telephone number.
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Answer the following statement true (T) or false (F)
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