List and elaborate on the critical elements marketers need to include in their connector lists

What will be an ideal response?


Connector lists help marketers to formulate their pitch and follow-up. These lists should contain two parts: the first part concentrates of information about the connector organizations and the second part focuses on the people in those organizations. Each part allows marketers to quickly determine which connects will be appropriate for a specific campaign. The first part includes the name of the connector organization (for example, the media organization), connector type (the type of channel), connector subject, geographic area and audience demographics. The list should also contain data about the reach of the medium - the number of persons or households exposed to a particular advertising medium during a specific span of time, expressed as a percentage of the total target market. Further, the list should include information about frequency - the number of times members of a media outlet's target audience is exposed to the media vehicle within a specific period of time, typically expressed as an average frequency (average number of exposures over time) or as a frequency distribution (the quantity of repeated audience exposures). Connector lists should also note the vehicle's rank in the market, the lead time (how far in advance marketers must submit a story to ensure timely coverage), address, Web site URL, and additional notes and observations. Finally, each list should include accurate information on each media contact, such as name, address, e-mail and telephone number.

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Answer the following statement true (T) or false (F)

Business

Pell Company acquires 80% of Demers Company for $500,000 on January 1, 2019. Demers reported common stock of $300,000 and retained earnings of $210,000 on that date. Equipment was undervalued by $30,000 and buildings were undervalued by $40,000, each having a 10-year remaining life. Any excess consideration transferred over fair value was attributed to goodwill with an indefinite life. Based on an annual review, goodwill has not been impaired.Demers earns income and pays dividends as follows: 2019 2020 2021Net income$100,000  $120,000  $130,000 Dividends 40,000   50,000   60,000 ??Assume the equity method is applied.?Compute Pell's income from Demers for the year ended December 31, 2020.

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Business

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