Case Study Krusteaz--Why was video blogger Catherine McCord a part of the Krusteaz campaign ?

a. She is a food and menu consultant for Krusteaz
b. She had a strong social media presence
c. She is known as a professional baker
d. She hosted her own television show on Food Network


b. She had a strong social media presence

Communication & Mass Media

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Which of the following best describes a team's research plan?

A. Once it has been completed, the team is probably finished gathering data. B. It should include when and how information will be reported. C. It should focus mostly on historical information. D. All of the above

Communication & Mass Media

The news of Tom's promotion started spreading around the company well before the official

announcement was made. The news of Tom's promotion is an example of __________ communication. A) upward B) downward C) lateral D) grapevine

Communication & Mass Media

Database marketing is one of the least intrusive forms of advertising.?

a. True b. False

Communication & Mass Media

Which of the following is likely to be included in a traditional journalist's guide?

A. what happened, when did it happen, and why did it happen B. what, when, where, who, how, and why C. how many, how long, under what circumstances, and why D. when, where, and why

Communication & Mass Media