When attempting to persuade someone it is most effective to:

a. Use mixed appeals
b. Use an appeal that is different than the attitude function
c. Use a functional appeal
d. Use an appeal that matches the attitude function.


d. Use an appeal that matches the attitude function.

Communication & Mass Media

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The radio lingo for putting a CD on the air is:

a. increasing volume b. potting it up c. putting it on line d. clearing the board e. routing it to audition

Communication & Mass Media

Mass media includes all of the following, EXCEPT

A. television. B. blogs. C. magazines. D. instant messaging.

Communication & Mass Media

Audiovisual aids enhance learning primarily because they involve more of the senses

Indicate whether the statement is true or false

Communication & Mass Media

What are the two ways that increasing small group communication skills can improve one's life?

What will be an ideal response?

Communication & Mass Media