Harvey is launching a tutoring business targeted toward third to sixth grade students in his town. He creates a package that includes a letter introducing his business and its benefits and inserts a brochure

Harvey also provides a reply card that each person can fill in and mail back to him. He sends this package out to 50 households. What kind of package did Harvey prepare?
a. Direct mail
b. Announcement
c. Poster
d. Business letter


A

Communication & Mass Media

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Which of the following persuasive strategies is recommended for dealing with an audience that is unconcerned about the issue you are addressing?

a. Build your personal credibility with the audience. b. Strengthen the audience's resistance to counterpersuasion. c. Acknowledge both sides of the argument. d. Give the audience a reason to care about the issue. e. Provide the audience with general information.

Communication & Mass Media

Testimony adds authority to a speech

Indicate whether the statement is true or false

Communication & Mass Media

An ANR may advertise for an organization or its products and services

Indicate whether the statement is true or false

Communication & Mass Media

Describe the four forms used to present statistics in a speech. Provide an example of each.

What will be an ideal response?

Communication & Mass Media