Data mining helps in segmenting customers in order to target key markets.
Answer the following statement true (T) or false (F)
True
Data mining is a sophisticated analytical approach to using the massive amounts of data accumulated through the CRM system to develop segments and micro-segments of customers for purposes of either market research or development of market segmentation and target marketing strategies.
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John Stuart Mill's theory of reciprocal demand best applies when trading partners
a. are of equal size and importance in the market. b. produce under increasing cost conditions. c. partially specialize in the production of commodities. d. have similar taste and preference levels.
Carrie Ann works at Paper Products, Inc She considers taking home a few sheets of stationery so she can write letters to her ailing grandmother. Since Paper Products produces thousands of sheets of stationery every day no one will miss the few sheets she takes and company profits will not be affected. Carrie Ann then considers what would happen if every employee took some stationery home and
decides not to take any. Carrie Ann is being influenced by a. the categorical imperative. b. the principle of rights. c. a cost-benefit analysis. d. outcome-based ethics.
Kurt has a 5-year bank loan with his business. The principal that is scheduled to be paid in the first 12 months is considered ______.
a. a loss b. a long-term liability c. a short-term portion of long term debt d. operational cash flows
Ruth, a minor, charges groceries at Sam's Mini-Mart. Two days later, Ruth disaffirms the purchase. Ruth owes Sam's
A. the reasonable value of the groceries. B. the retail value of the groceries. C. the wholesale value of the groceries. D. nothing.