Dylan is interested in determining how customers consider his firm's dietary products compared with its competitors. He begins surveying customers and asking them to state what they think about the products and brands in the dietary industry based on the dimensions of effectiveness and affordability. He will use this feedback to create "ideal points" for what consumers desire in dietary products. He will then compare these "ideal points" with his firm's products as well as other brands in the industry to see how they measure up. Dylan is engaging in
A. brand management.
B. perceptual mapping.
C. product repositioning.
D. product modification.
E. product differentiation.
Answer: B
You might also like to view...
A straight rebuy is a reorder from the same vendor
Indicate whether the statement is true or false
A ________ is a statement describing an organization's commitment to certain standards of ethical behaviour.
A. corporate credo B. role model C. reward structure D. control system
You have achieved successful communication when your audience receives your written message, whether or not it is read
Indicate whether the statement is true or false
Herbal Essences tries to get shelf space in Target and Walmart because young women frequently shop there for hair care products. This is an example of which of the "Four Ps"?
A. People B. Place C. Promotion D. Product E. Price