What criteria should Carvel use in deciding an appropriate positioning in China?
What will be an ideal response?
The desired positioning may be determined by analyzing the product attributes that are salient to ice cream customers in Beijing. For example, taste and image may be two attributes that can be shown in a perceptual map as follows:
Needless to say, Carvel Beijing would want its ice cream to be positioned in the upper left quadrangle. To achieve that, the company must learn if the taste of its ice cream products is really something that the Beijing customers consider delicious. If not, it must adapt the products to match their perception of delicious ice cream. At the same time, the company must make investments in advertising to establish Carvel ice cream as a status symbol. Then, only Carvel ice cream could be priced in Beijing higher than most competitors
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The phone bill for a company consists of both fixed and variable costs
Refer to the four-month data below and apply the high-low method to answer the question. (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.) Minutes Total Bill January 460 $3,000 February 200 $2,675 March 180 $2,630 April 320 $2,840 What is the fixed portion of the total cost? A) $607 B) $370 C) $2,393 D) $2,630
Michaels purchased a desk from Erwin who is not in the business of selling furniture. Erwin tendered delivery of the desk after receiving payment in full from Michaels. Michaels told Erwin that she would be unable to take possession of the desk until the next day. In the meantime, thieves stole the desk from Erwin's garage before Michaels had a chance to take possession. The risk of loss
a. passed to Michaels when Erwin tendered delivery. b. passed to Michaels at the time payment in full was made. c. remained with Erwin until Michaels took possession of the desk. d. remained with Erwin for a reasonable time after Michaels took possession of the desk.
The difference between the current spot price and the futures price is known as the
A) spread. B) barrier. C) basis. D) open interest.
Jorge owns activity X which produced a $20,000 passive loss last year. Jorge's only income last year was wages of $30,000. Jorge is a material participant in activity X this year when it produces a $14,000 loss. This year, Jorge's wages are $40,000. This year, Jorge also has passive activity income from activity Y of $16,000. What is the total passive activity loss carryover to next year?
A) $0 B) $3,000 C) $4,000 D) $18,000