Homer and Moe, PC are auditing the financial statements of Lyoncraft, Inc and decide to confirm a sample of accounts receivable. This test is performed by Homer and Moe primarily to substantiate which of the following assertions?
a. Existence of related party transactions.
b. Existence of accounts receivable.
c. Obligation of debt.
d. Cutoff of the allowance for bad debt.
b
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Didi carefully considers price, sound quality, and the size of a new stereo system. The sound quality is the most important factor, followed by the price. The evaluation model being used by Didi is:
A) cognitive mapping B) evoked set C) multiattribute D) affect referral
If the stakes are high for you or your receiver, use a(n) ________ to deliver negative information
A) direct approach B) irregular approach C) indirect approach D) topical approach E) persuasive approach
Hard-sell closing methods that involve manipulating the customer have fallen out of favor in the last few decades
Indicate whether the statement is true or false
Finding out how a new venture concept can be valuable and meaningful in the hearts and minds of target customers is the aim of _____________________.
a. laddering b. customer positioning c. competitive positioning d. customer perceptions