Sophie loves Crunch bars. On her way home from a long day of work, she stops at a gas station to get a Crunch bar. However, when she reads Rolling Stone and finds an ad with the Snickers logo that reads "SNKRS Fnlly! Snkrs minis," she gives a chuckle and thinks maybe she will try a Snickers after work tomorrow. Which of the following describes her decision to try Snickers?

A. brand disparity
B. brand perception
C. consumer loyalty
D. brand interest
E. criteria evaluation


Answer: D

Business

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a. italic b. bold c. underline d. quotation marks

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A bottom-up space management approach is based upon participative management

Indicate whether the statement is true or false

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a. Individuals b. Departments c. Teams d. Organizations

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