Sophie loves Crunch bars. On her way home from a long day of work, she stops at a gas station to get a Crunch bar. However, when she reads Rolling Stone and finds an ad with the Snickers logo that reads "SNKRS Fnlly! Snkrs minis," she gives a chuckle and thinks maybe she will try a Snickers after work tomorrow. Which of the following describes her decision to try Snickers?
A. brand disparity
B. brand perception
C. consumer loyalty
D. brand interest
E. criteria evaluation
Answer: D
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Which of the following statements about merchandise brokers is true?
A) Brokers are paid salaries by the manufacturers for whom they work. B) Brokers never take title to the merchandise they sell. C) Brokers work for manufacturer-owned intermediaries. D) Brokers typically represent sellers on an ongoing basis. E) Brokers work in industries with only a few, very large buyers and sellers.
How should you identify the title of a newspaper?
a. italic b. bold c. underline d. quotation marks
A bottom-up space management approach is based upon participative management
Indicate whether the statement is true or false
Google’s employee-centered flexible working structure is an example of what level of the l behavior model?
a. Individuals b. Departments c. Teams d. Organizations