The theory that sees the media as a kind of hypodermic needle, injecting concepts into its viewers, is essentially the same as approach called the

A) third person effect theory.
B) two-step flow model.
C) magic bullet model.
D) status conferral theory.


Answer: C

Communication & Mass Media

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Marvin holds up two fingers while telling Harold he will be back in two minutes. Marvin has used nonverbal communication to __________ verbal communication.

A. regulate B. repeat C. complement D. contradict

Communication & Mass Media

Advertisers:

a. make claims that can be proven wrong b. stretch the truth c. are not careful to avoid outright lying d. do not care about deception

Communication & Mass Media

The idea that a trainer should be cautious in offering sweeping generalizations and step by step solutions to problems that have multiple variables is aware of the which communication characteristic?

a. communication is governed by rules b. communication is irreversible c. communication inescapable d. communication is complicated.

Communication & Mass Media

Bette Davis made her mark as a shy, retiring woman who would surrender her will to stronger characters, especially men. ___

Indicate whether the statement is true or false

Communication & Mass Media