Your textbook defines a presentation's topic as

a. the speaker's goal.
b. the speaker's subject matter.
c. the speaker's credibility.
d. the speaker's purpose.
e. all of the above.


b

Communication & Mass Media

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"Surprise endings" and "a sense of suspense"

a) should not be used in traditional short-form news stories. b) are techniques that can be used to make stories - especially features - more compelling. c) are generally overused in long-form new stories. d) none of the above.

Communication & Mass Media

The beliefs, values, and moral principles by which we determine what is right and wrong are called

. A. leadership style B. opinions C. ethics D. responsibility

Communication & Mass Media

Fixed socialization

A) affirms the personal characteristics and identity B) organization specifies a certain set of steps to be completed in order to advance C) no real cues for movement to the target role D) experienced member serves as a role model E) no role models are available to newcomer F) recruits are brought into the organization in relative isolation G) precise timetable H) deny and strip away certain personal characteristics of a newcomer I) putting a group of recruits through a common set of experiences together J) does not segregate the newcomer in any special way

Communication & Mass Media

By 1965 mass society theory, in its classic formulation, was no longer viewed as a useful theory

Indicate whether the statement is true or false

Communication & Mass Media