What is the relevant term used to describe the public relations department of an organization?

a) Corporate communications
b) Advertising communications
c) Marketing communications
d) Chief communications


a

Communication & Mass Media

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Why are meetings considered vital public relations tools?

A) Management will likely approve of them in advance. B) They provide an opportunity for an audience to gather face-to-face. C) They fulfill a basic human need to convene and socialize. D) Both B and C. E) They are considered to be the most time-efficient of all communication tools.

Communication & Mass Media

Fergis is angry about the results of her English exam. She tells her roommate. ?The professor

gypped me out of points on the essay question.? Which type of bias is reflected in this statement? A) allness B) bypassing C) political correctness D) sexist

Communication & Mass Media

When listeners assign meaning and make sense of what they heard, they have _____ the message

a. selected b. attended c. understood d. remembered

Communication & Mass Media

The FCC’s minority preferences in broadcast licensing were upheld by the Supreme Court in the 1990 case of:

a) Metro Broadcasting v. FCC; b) Adarand Constructors v. Peña; c) Bechtel v. FCC; d) FCC v. League of Women Voters; e) Central Florida Enterprises v. FCC.

Communication & Mass Media