The selling concept holds that ________
A) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts
B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C) consumers will only favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features
A
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In the context of operations management, flexibility can refer to ______.
A. a firm’s ability to produce a range of different products and services B. a firm’s ability to remain unwavering in its commitment to business strategy C. a firm’s ability to remain unwavering in its commitment to functional strategy D. a firm’s ability to remain unwavering in its commitment to corporate strategy
Which of the following capture complications in measuring a company's triple-bottom line performance?
A. Revenue and cost metrics do not capture the impact of CSR on the social/ environmental causes to which the company gives. B. A company's profitability and financial performance is only weakly correlated with investments in CSR C. Some companies don't have a business case approach to their CSR initiatives, and so, assessing financial metrics seems spurious. D. There is no standard approach to measuring a company social and environmental performance. E. All of the above capture measurement complexities.
A manufacturer waits to produce until they have an order from a customer. This type of production system is called ________
Fill in the blank(s) with the appropriate word(s).
The company's top executives meet quarterly to review its performance. They focus on the results of several measures regarding efficiency, quality, customer responsiveness, and innovation compared to previously established goals. Based on these results, the leadership team decides on the next steps for addressing performance gaps. This activity reflects a
A. control system. B. management by objectives strategy. C. feedforward process. D. clan control strategy. E. bureaucratic system.