What do public relations practitioners rely on when attempting to predict what will work and not work in the practice of PR?
What will be an ideal response?
Models and theories
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What term means a superlative claim that seems to have substance but really has no meaning, such as "the most natural flavor"?
A) convergence B) diffusion C) puffery D) digital divide E) mainstreaming
Which of the following is TRUE about Standard American English?
A) It is inherently right and all other forms are wrong B) Speakers are to speak in SAE only. C) It is best used with an audience consisting of others who share your ethnic, regional, or professional background. D) It conforms to a standard most speakers of American English can readily understand.
Puffery is:
a. a promotional statement that presents subjective claims that cannot be tested for truth although they convey the impression that they are truthful b. a promotional statement that presents objective claims c. a promotional statement that can be tested for truth d. a promotional statement that presents subjective claims that cannot be tested for truth and conveys the impression that they are not truthful
Four basic activities occur in the process of planned innovation and change: ____________ ____________, ____________ ____________, and ______________
Fill in the blank with correct word