What story pitches are considered the most valuable by journalists and editors?

a. those that relate to large and younger audiences
b. those that have one or more unusual personalities as central part of the story
c. those that indicate they are most timely
d. those that are framed for a media outlet’s audience or journalist’s beat


d. those that are framed for a media outlet’s audience or journalist’s beat

Communication & Mass Media

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In his speech advocating a smoking ban on campus, Pietro stated, "Last month I distributed over 500 surveys to students asking if they favored a campus-wide smoking ban, and 395 indicated that they did. It is clear that the student body at State U. favors a smoking ban." Pietro has used reasoning from __________.

A. analogy B. causes and effects C. sign D. specific instances

Communication & Mass Media

Middle-Eastern and Mediterranean cultures are considered conflict-avoidant cultures

A. True B. False

Communication & Mass Media

This presidential candidate was among the first to use image advertising: _________________

Fill in the blank(s) with correct word

Communication & Mass Media

Your general speech topic is dog obedience, and you have arranged an interview with an authority. What is your next task?

A) Plan for the interview by conducting research and planning specific questions. B) Determine how you will use the interview information in your speech. C) Conduct the interview with your interviewee as professionally as possible. D) Ask the interviewee if you may record audio or video of the interview.

Communication & Mass Media