Which of the following direct marketing forms includes infomercials?
A) direct-response television marketing
B) outbound telephone marketing
C) print-catalog marketing
D) direct-mail marketing
E) face-to-face marketing
A
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With accumulated production experience and a higher volume of production, companies not only become more efficient but also ________
A) gain economies of scale B) incur higher overhead costs C) create derived demand in the market D) spend more per unit of produced output E) tend to routinely spend less on inputs
The most widely practiced retail pricing technique is _____
a. markup pricing b. competition-oriented pricing c. prestige pricing d. demand-oriented pricing
Describe the different techniques that you can use to subordinate the refusal in a bad-news message
JK Company can sell all of the plush and supreme products it can produce, but it has limited production capacity. It can produce 4 plush units per hour or 2 supreme units per hour, and it has 2,000 production hours available. Contribution margin per unit is $214 for the plush product and $300 for the supreme product. What is the total contribution margin if JK chooses the most profitable sales mix?
A. $2,400,000. B. $1,648,000. C. $1,424,000. D. $1,712,000. E. $824,000.