How did the film industry react to television??

What will be an ideal response?


ANSWER:
After WWII, movie theater attendance dropped, as the population moved further from the downtown movie theaters. The film industry began to realize that if it could not beat television, so studios began to produce movies for television. As audiences got used to television, Hollywood responded by pushing a couple of long-overlooked technological innovations, color and wide-screen films. Hollywood tried to compete with television by mounting, lavish, big-budget films, and by the 1960s, film studios began to spend much of their time producing series for television. The film industry took advantage of new technologies to create a more intense viewing experience than television could provide.?
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Communication & Mass Media

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