Evaluate why a company would use a micromarketing strategy versus an undifferentiated strategy.
What will be an ideal response?
A company would choose to use a micromarketing strategy if it would need to tailor its product or service to suit customers' wants or needs, either on an individual basis or serving very small segments. An undifferentiated strategy would consider everyone to be a potential user of its product or service, with similar needs.
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Outsourcing is the practice of transferring a firm's activities that have traditionally been internal to external suppliers
Indicate whether the statement is true or false
A single-phase waiting-line system meets the assumptions of constant service time or M/D/1. Units arrive at this system every 12 minutes on average. Service takes a constant 8 minutes. What is the average number in the system Ls in units?
A) 2.25 B) 2.5 C) 3.0 D) 1.33 E) 5.0
Which of the following is NOT a duty of an agent to a principal?
a. Loyalty b. Due care c. Maximizing profits d. Obedience
The Supreme Court considers market divisions between competing firms to be so inherently anti-competitive as to constitute per se violations of the Sherman Act
a. True b. False Indicate whether the statement is true or false