Briefly explain Freud's theory on human motivation and explain how this might be related to marketing
What will be an ideal response?
Sigmund Freud assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own stated capabilities. When a person examines specific brands, he or she will react not only to their stated capabilities, but also to other, less conscious cues.
You might also like to view...
In facilitated ADR systems, a(n) ________ is like a mediator but frequently takes a strong advocacy position on behalf of weaker parties to ensure they are heard.
Fill in the blank(s) with the appropriate word(s).
Which action listed below is a basic right of every individual and organization in the United States?
A. lobbying B. advocacy C. civic engagement D. political campaign activity
Which of the following statements is true?
A) The Fifth Amendment guarantee against self-incrimination does not prohibit the taking of fingerprints against a suspect's will. B) The attorney-client privilege is the only privilege that has been recognized under the Fifth Amendment. C) Even if immunity from prosecution has been granted, the defendant may still refuse to testify. D) The guarantee has been extended to include all business records and documents.
Which of the following statements best describes the reporting process for profit seeking and governmental entities?
A. In profit-seeking enterprises the measurement focus is on the flow of current financial resources, whereas the focus for government funds is on all economic resources. B. In profit-seeking enterprises the measurement focus is on the flow of all economic resources of the firm, whereas the focus for governmental funds is on current financial resources. C. Both profit-seeking enterprises and governmental entities have an objective to measure profitability. D. Both profit-seeking enterprises and governmental entities use the accrual or cash basis of accounting to record and report transactions.