When price is an obstacle, the most effective sales messages reduce resistance by ________
A) mentioning the price right away to show that you have nothing to hide
B) showing the price in smaller units
C) not mentioning the price at all
D) sending your readers to your competitors' websites to compare prices
B
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Stock issued by the firm, but then repurchased and not retired is ________________________
Fill in the blank(s) with correct word
Why are plants green?
A. They absorb only green wavelengths of light. B. They reflect green wavelengths of light and absorb other colors of the visible light spectrum. C. They absorb only yellow and blue wavelengths of light, which when mixed within the leaf, give plants their characteristic green color. D. They reflect the colors of the visible light spectrum and absorb all of the wavelengths associated with the ultraviolet spectrum. E. They reflect all of the ultraviolet wavelengths and absorb all of the visible light spectrum.
To profitably employ a best-cost provider strategy, a company must have the resources and capabilities to
A. do a better job than rivals of adopting the best operating practices. B. have the best cost (as compared to rivals) for each activity in the industry's value chain. C. sell a product with the best cost at the best price. D. provide buyers with the best attributes at the best cost. E. incorporate attractive or upscale attributes into its product offering at a lower cost than rivals.
There are five stages in the consumer purchase decision process. The fourth stage is ________.
A. option testing B. information search C. alternative evaluation D. purchase decision E. problem recognition