Which of the following factors should a company consider when determining if an industry offers good prospects for attractive profits?
A. whether the market leaders enjoy competitive advantages and how difficult it is to promote innovation to develop a strongly differentiated product or service for which a price premium may be charged
B. whether there are more than five key success factors, more than five barriers to entry, and more than five industry drivers
C. an assessment of which firms in the industry have the best and worst competitive strategies, whether the number of strategic groups in the industry is increasing or decreasing, and whether economies of scale and experience curve effects are a key success factor
D. constructing a strategic group map and assessing the attractiveness of the competitive position of each strategic group
E. the industry's growth potential, whether competition appears destined to become stronger or weaker, how the industry's driving forces might affect overall industry profitability, the company's competitive position relative to rivals, and the company's proficiency in performing industry key success factors
Answer: E
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