A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members
A) direct marketing system
B) horizontal distribution channel
C) lateral marketing system
D) conventional distribution channel
E) vertical marketing system
E
You might also like to view...
Research on honesty shows that individuals fall into three groups: (1) those who will almost always be honest, (2) those who are situationally honest, and (3) those who will always be dishonest. Which of these groups is (are) the biggest?
a. Group 1 (50%) b. Group 2 (40%) c. Group 3 (45%) d. Groups 1 and 3 (35% each)
Which functional department would focus their strategy on the four P’s: product, promotion, place, and price?
a. finance b. human resources c. marketing d. operations
The premium approach involves giving the customer a free sample or an inexpensive gift
Indicate whether the statement is true or false
In Thailand, people are more likely to integrate themselves into the organization, value the welfare of the group over that of any particular individual, and suspend personal values and judgment for the sake of the “greater good.” This is an example of which Dimension from Hofstede’s Dimensions?
a. Long-term orientation b. Low power distance c. Collectivist culture d. High uncertainty