Canadian economist Harold Innis, in his book Empire and Communications, argues that all media have a bias. This is a ______.
A. political bias
B. bias in favor of the medium’s owner
C. bias of being easy to transport or lasting a long time
D. bias in favor of a particular ethnic group
C. bias of being easy to transport or lasting a long time
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While writing an article about the evolution of VISA, Mabel used the sentence, "VISA's credit cards are well ahead of their competition." Which basic guideline for using trademarks did Mabel not follow?
a. Trademarks should not be used in the possessive form. b. Trademarks should not be capitalized. c. Trademarks should never be proper adjectives. d. Trademarks should never be verbs.
Which of the following is true of Barnlund's theory of self-orientation?
A. When two people communicate, four entities are actually communicating. B. Self-concept is irrelevant. C. Each person communicates from within an understanding of who he or she is. D. Reflected appraisal refers to our self-image.
Which of the following is a common job responsibility of acopywriter?
a.Print buying b.Billing c.Media buying d. New business
Anonymity is protected by changing identifying characteristics of the participants, such as names and places of work
Indicate whether the statement is true or false.