What are the two basic advantages that a company's marketers have in identifying significant changes in the market?
What will be an ideal response?
The two advantages are:
1. They have disciplined methods for collecting information.
2. They spend more time interacting with customers and observing competition.
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A number of multilateral trade agreements have accelerated the pace of global integration which include:
A) NAFTA. B) GATT. C) WTO. D) EU. E) all of the above
A financial analyst is comparing two companies. Which of the following would cause major problems in the evaluation process?
a. One company has a fiscal year that ends on October 31, while the other company has a fiscal year that ends on August 31. b. One company reported nonoperating activities, while the other company did not. c. The companies operate in different industries. d. Inflation has been low for the past several years.
Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations
A) cultural universals B) reference groups C) subcultures D) monocultures E) social networks
A pigeon flew through the air and pecked Cheryl on the head
A) pigeon; flew/pecked B) Cheryl; flew C) pigeon; pecked D) pigeon; flew