A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal.
B) rational appeal.
C) selling proposition.
D) advertising appeal.
E) creative appeal.
A
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If net income is $250,000 and interest expense is $20,000 for Year 2, and the market price of common shares is $30, what is the price-earnings ratio on common stock for Year 2? (Round intermediate calculation to two decimal places and final answers to one decimal place.)
a. 7.5 b. 13.4 c. 12.1 d. 8.5
Which of the following countries is the world’s leading provider of services?
a. Brazil b. Russia c. India d. China
The amount of planned work scheduled and actual work assigned to a production facility for a specific period of time is called a ______.
A. sublot B. load C. batch D. lot
If the potential groom backs out late in an engagement, he may:
A) Be sued under a breach of contract theory. B) Counter-sue if he feels he was not to blame. C) Be responsible for items contracted for the marriage ceremony. D) All of the above.