Which factor determines the nature and degree of competition in an industry, as identified by Michael Porter in his book Competitive Advantage?
A. The interest of small businesses
B. Bargaining power of competitors
C. Threat of substitute products or services
D. The macroeconomic level of the industry
Answer: C
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Acme Global is careful to keep salaries competitive. The human resources departments checks what other organizations are paying and also considers how long an employee has been working for the organization when determining pay levels. Acme Global always pays more than minimum wage and is careful to make sure that wages are fair. It appears Acme Global is reaching the ______ level of corporate social responsibility.
A. legal B. ethical C. benevolent D. social
Integrated marketing communications involves the coordination of messages from multiple sources including PR, television, radio, and digital media.
Indicate whether the statement is true or false.
The sample size needed to provide a margin of error of 3 or less with a .95 probability when the population standard deviation equals 11 is
A. 10. B. 11. C. 51. D. 52.
A company executive exerting pressure on a scientist and her university to delay disclosure of study results harmful to the company and its products would be unethical
Indicate whether the statement is true or false